What’s your story? You might well ask this cliché in this time of super connectivity. Before answering, I advise you to take a deep breath and relax because I am not the guy who will tell you what you want to hear – I’ve never been this guy, and never will be. Everybody is telling you that speed is everything and that it’s not the big that eats the small stuff but rather the quick that beats the slow. They are programming you to act now because everything is in motion and so should be your actions. Nonsense; it is the direction that counts in the first place. If it’s not, try speed instead and you will end up far away from your desired destination. The speed is a trap that only eludes those who are asleep. For the few awaken, speed is not the issue.
Rome wasn’t built in a day and so are great things in life. I remember Gabriel Garcia Marquez saying years after publishing his masterpiece novel “One Hundred years of solitude” he says: before publishing the novel, I spent the last 14 years of my life thinking about it mentally in my mind and 2 years more writing it on paper.
I find an affinity with Marquez as I spent the last 14 years thinking about YOU after I published my first book on Leadership in the year 2000. The book’s name is “We are all Einstein” it was written in Arabic. At that time I was working in a leading advertising agency in Cairo. Since my early years in life I was fascinated with leaders. At the age of nine I picked up a book from my dad’s library about leadership. When reflecting on this incident, I wonder why choosing this book in particular of all the 4000 books in my father’s library. Reflecting on this experience I remember in 1976, when I was 9 years. My father who is a lawyer asks me at that time helping him categorizing all the books in his library. Being his eldest son, I had no choice but to help. The assignment wasn’t easy at that time bearing in mind no computer back then and even worse it wasn’t 100-book-library but a 6500-book- library. The books were in all branches of knowledge; law, legislation, literature, religion, health, food and lifestyle, science, business, leadership (military). The last subject is the one that excites me the most.
Why I am sharing this bio with you? Well, because I have something that will make a difference in your life; something I was working on the last 16 years – rightly after launching my first book on Leadership. I spent these years as head of marketing in companies that are leaders in their markets; I helped a TV station brand and position itself then another brand that was a privately owned hospital in Egypt and one that is associated with Cleveland Clinic. Also, I was in charge of sales at a media establishment in Jeddah, Saudi Arabia for four years.