Today’s thriving entrepreneurs were once aspiring entrepreneurs. Never have they been scared by the Silicon Valley cliches that run across media with sayings like: “Why most businesses fail?” or “Why 90% of startups fail?” or “9 out of 10 startups fail.” Admittedly, such cliches don’t lie to you, but they don’t tell you the truth either.

My task throughout my blogs, that started early in the year 2018, is to tell you about the transformation you must undergo now in order to thrive in today’s and tomorrow’s harsh realities. Cosmetic change won’t get you to the next level of your evolution, transformation definitely will.

Who am I to claim this historic Transformation? The “About” section on my website tells you more about my journey in the business world. Currently, I’m a business mentor for aspiring entrepreneurs. I spent the last 25 years in the trenches of the business world, working on building local, regional and global brands. I got clear, by time, on what makes or breaks a brand. In the year 2007, I went through the agony of having my own business and how I shut it down a year after in order to develop a brand for a big corporation instead. But I was back to my earliest dream of having my own business - 10 years later - in the year 2017 where I opened my startup company that helps aspiring entrepreneurs build and sustain their businesses.

Transformation is a journey not a destination. You need to build your own personal brand first. You need to work on building yourself first and everything else is secondary – including building a brand in the marketplace. Why? Because the brand you are creating in the marketplace is a reflection and manifestation of YOU. This transformational journey is fraught with setbacks and obstacles that help you develop and evolve.

Building your personal brand was the first phase in my blogging journey. I tackled this theme in more than 100 blogs. The second phase of blogging is about entrepreneurship and the 20 reasons that caused new businesses failure. I devoted one blog for each reason.

The third and final phase is Transformation. I urge you to be a member of this phase through following up my blogs and signing up to get updates.

Also, I encourage you to read the digital copy of my book that comes soon. You can read the first chapter of the book for free by signing and typing your email in order to get the chapter in your mailbox the moment the book comes out.