Figuring out your market profitability is the cornerstone of running a sustainable business

Getting outcompeted is the reason-why 19 percent of startups fail. According to the venture capital database CB Insights, the 4th reason startups fail is

Today’s aspiring entrepreneurs must go against the grain of the so-called all-time heroes

The way you spend your money at the outset of your entrepreneurial journey tells how sustainable your business will be like in the long-term

Finding a problem in the market and turning it into an opportunity is the hallmark of the startup entrepreneurs

Nothing happens until a sale is made. Unless money comes in, everything ceases to exist