Your Commitment to excellence yields magical and unforgettable experiences for you customers. Those magical moments are the result of having the discipline to walk the talk. When you commit to excel in a certain attribute that is relevant to your customer, both of you set on a mutual rewarding journey. It’s common sense that a customer is the aim but practicing and implementing this common sense leads to extraordinary results. Accomplishing excellence is a personal pursuit. It starts with mining your own goldmine, that is your potential, in order to single out just one relevant personal skill. That one skill, when used and polished in an excellent fashion, can produce the greatest positive impact on your life as well as on you customers. Just one inward honest look at your end tells you to what extent you have come close to tapping your reserve potential.
The greatest waste of all is our own potential mind power. The world-famous Harvard psychologist, Prof. William James, was surprised of how we worry over our dwindling and wasteful resources of natural resources without paying attention to the greatest waste of all. That waste worth considering is our latent and untapped potential mind power. He estimated that the average man uses 10 percent of his mental power. Though man has unlimited power, yet he uses a tithe of it. It is as if you own a 200 meter apartment and you are content with living in a 20-meter room. We are running on low gear.
Committing to excellence will automatically release your untapped potentials. The conscious part of your mind is the smallest part of it – merely 10% of it. The 90% of our mental life is subconscious. It means dormant and undiscovered like oil and coal. When we commit to excellence, we run on high gear. That is, penetrating the surface in order to tap our dormant resources. Your decision of mastering a specific skill precedes being committed to it. The decision itself helps you set high standards for extraordinary performance to get to where you want to be. The energy that comes out of the intensity of your decision throws into fight the restless force of the subconscious mind. That energy stirs you into a consistent and disciplined action on a daily basis.
A passion for excellence is what the Ritz-Carlton hotel chain is all about. The Ritz knows that the key to their success is in providing unmatched experience for their gusts. It continually monitors guests’ changing preferences to ensure that they always get the best experience. The Ritz empowers their employees, through extensive customer interaction training, to resolve problems on the spot. They allowed their employees to bend the rules and go the extra mile to surprise guests.
The Ritz excels in releasing the potentials of both employees and technology. Each employee feels that he owns the place. Through releasing the potential of its technology, the Ritz sets up a database with information about each guest’s previous stay at the hotel. When that guest comes back, he feels at home. The kind of drinks he likes will be found in his in-room refrigerator. Every time the guest checks into the hotel, no matter where, his favorites are being taken care of even for the minutest details such as the preferred kind of music or even the degree of the softness of the pillow the guest is comfortable with.
The pursuit of excellence is the mark of superior brands. That pursuit is energized by a decision to be the best to yourself and to your customers. Next, comes your commitment to achieve excellence, which will release your unlimited potentials. The pain you undertake throughout this journey is the price you pay for the gain you will get afterwards.
